Course 09: Loyalty Programs

Welcome to Course 9: Loyalty Programs

It’s not just airlines that have loyalty programs. Hotels, supermarkets and car rental companies also offer benefits to loyal (and in some cases, disloyal) customers.

Hotel loyalty programs reward frequent stayers with room upgrades, lounge access, complimentary breakfast, free nights and all sorts of other benefits. There are also many points to be gained by maximising Flybuys or Woolworths Rewards points.

Both Qantas and Virgin Australia also run loyalty programs for small-to-medium businesses. As well as bonus points and discounted flights, one of these programs offers an easy fast-track to Gold frequent flyer status.

This course takes explains how to maximise the value in hotel, supermarket, small business and car hire loyalty programs in Australia.

Module 1 Hotel Loyalty Programs
Unit 1 Introduction to Hotel Loyalty Programs  - Preview
Unit 2 Overview of Hotel Loyalty Programs
Module 2 Supermarket Loyalty Programs
Unit 1 Flybuys & Everyday Rewards
Unit 2 Targeted Bonus Offers
Module 3 Loyalty Programs for Business
Unit 1 Qantas Business Rewards
Unit 2 Virgin Australia Accelerate
Module 4 Car Hire Loyalty
Unit 1 Car Hire Loyalty Programs
Module 5 End of Course 9 Quiz
Unit 1 Course 9 Quiz

 

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